Thursday, November 10, 2011

PSA PLAN worksheet

  1. What issue/ topic did you choose? I chose Digital access 
  1. Why is this important? It is important because if we as people dont do something about it our children and childrens children will suffer it.
  1. Who do you want to reach? (target audience) I would want to reach everybody but mostly my peers so they do something about it.
  1. What is the behavior your looking to change? Stop the ignorance of digital access in america.
  1. Why doesn’t the audience already engage in this behavior? Well motsly because a lot of people dont know about it or dont care.
  1. What emotional appeal can you make? I guess i could pull of a sad appeal or just facts.
  1. Belonging; Power/Control; Fun: Safety; Fun 
  1. Put your audience in a situation/scenario where the issue would come up in their lives. When your older it can be very difficult to acces the internet and i dont think you would like that.
  1. Where are they? (setting) In the near future
  1. Who is there? (characters) Your children and grand children
  1. What’s’ going on around them?  ( ambient sound) There is no internet only to the rich
  1. What are they saying? (dialogue) You guys need to pay so much money to access really slow internet.
  1. Who is message brought to you by? ( Station; organization) Cnn 

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